Simona ZajcBrand Strategy is not just a strategy of the brandWhenever you hear a word brand, you quickly connect it with marketing as a function inside a company. It is understandable since the…Mar 17, 2021Mar 17, 2021
Simona ZajcThe power of senses, or what difference does a button make?A huge. We are talking about a button on a dress, to be precise. A friend of mine asked me what triggers someone’s purchase decision. And…Aug 31, 2020Aug 31, 2020
Simona ZajcHow can you fill the empty space in your customers’ brains with your brand?“You are asking why I should know what they think or feel? I know what I am selling; I know my product well.” What are you selling, is it…Aug 14, 2020Aug 14, 2020
Simona ZajcBefore you put your brand on the market, do this first!When you go to the market, you start connecting with your audience. You are becoming a player on a specific market, bumping into your…Aug 12, 2020Aug 12, 2020