Simona Zajc – Medium

Simona Zajc

Brand Strategy is not just a strategy of the brand

Whenever you hear a word brand, you quickly connect it with marketing as a function inside a company. It is understandable since the…

Mar 17, 2021

Mar 17, 2021

The power of senses, or what difference does a button make?

A huge. We are talking about a button on a dress, to be precise. A friend of mine asked me what triggers someone’s purchase decision. And…

Aug 31, 2020

The power of senses, or what difference does a button make?

Aug 31, 2020

How can you fill the empty space in your customers’ brains with your brand?

“You are asking why I should know what they think or feel? I know what I am selling; I know my product well.” What are you selling, is it…

Aug 14, 2020

Aug 14, 2020

Before you put your brand on the market, do this first!

When you go to the market, you start connecting with your audience. You are becoming a player on a specific market, bumping into your…

Aug 12, 2020

Aug 12, 2020

Simona Zajc

Simona Zajc

Brand Marketing Strategist with 20+ years of experience in different industries, holding a strong passion for Brands. Helping you to build an authentic brand.

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