Simona ZajcBrand Strategy is not just a strategy of the brandWhenever you hear a word brand, you quickly connect it with marketing as a function inside a company. It is understandable since the…1 min read·Mar 17, 2021----
Simona ZajcThe power of senses, or what difference does a button make?A huge. We are talking about a button on a dress, to be precise. A friend of mine asked me what triggers someone’s purchase decision. And…3 min read·Aug 31, 2020----
Simona ZajcHow can you fill the empty space in your customers’ brains with your brand?“You are asking why I should know what they think or feel? I know what I am selling; I know my product well.” What are you selling, is it…2 min read·Aug 14, 2020----
Simona ZajcBefore you put your brand on the market, do this first!When you go to the market, you start connecting with your audience. You are becoming a player on a specific market, bumping into your…2 min read·Aug 12, 2020----