Before you put your brand on the market, do this first!

When you go to the market, you start connecting with your audience. You are becoming a player on a specific market, bumping into your competitors, and becoming a competitor to them, you start advertising, using different channels. All that is good, all that is something that you need to do to get attention. You need to start yelling so your potential customers can hear you. However, there is something else you need to do before that.

In your private life, if you want to make new connections, would you go to a party and hope to be noticed by someone? Most probably yes, it’s quite the right place to be if you want to meet new people. But what are the chances that you get noticed? Just appear at the party full of strangers? Doing that doesn’t necessarily make people notice you. What is it that does make them notice you? Your appearance, right. And then? If you triggered enough of their attention, they might get inspired to approach, start talking, and find your common interests. They are building a picture of you and your personality.

And it’s no different when it comes to your brand. First, your potential customers come in touch with your brand, and then they investigate more about it, does it fit their needs, will they be comfortable using it. Each and every one of those steps is highly important, and it is increasing your potential customer’s engagement. If your appearance is not attractive, people will not notice you, and if you speak rubbish, they will not resonate with you, if you don’t satisfy their needs, they might walk away and find someone that does.

So, before you put your brand on the market to ‘have a party’ and start to connect with your potential customers, there’s a crucial thing you need to do — you must first build your brand identity. Needless to say, it’s far from only your visual identity, like a logo, there’s much more to that. You have to know who you are and what you stand for, your purpose of existence, your goal, who your audience is, your personality, and, most importantly, what is the real value you can bring to your potential customers.

Properly setting your brand identity will bring higher chances to connect with the right audience and convert better. It is the necessary step in your journey of building a strong brand.

A carefully constructed brand creates a visual, emotional, and cultural connection with your customers.